ABOUT THE PROJECT

admetus is a new age firm for today’s entrepreneurs and investors. Based in London and Los Angeles and focuses on young companies the technology, media, fashion and financial sectors. I developed the admetus branding with growth in mind. The logo features a sapling, with an earthy colour palette to compliment it. admetus uses Helvetica Neue & Nilland to get across their messages clearly and effectively, which is shown on the business cards and website. The website is heavily icon-based to give users clear understandings of the company’s values.